3). Understand the regulation of the media sector

Media

Welcome To The Radio Industry, marketing & advertising, photo imaging and computer games industries. Here,you have the opportunity to pick the job that suits you best, however, make sure you meet the requirements of your chosen job and apply before the close dates.

Marketing & Advertising

• Elite Advertising started in 2004 as the subsidiary of a marketing company. After rapid first year growth, EAC become a limited company in it's own right.

• Networking and industry connections allowed EAC to grow, and we now boast a team of six specialists. Each member of the EAC team has  a different area of expertise, so we can offer your bussiness a highly affective consultancy service with the right specialists to fit your unique requirements.

• RedEyed tree frogs marked themselves with bright vibrant colours and with their distinctive sound, and are probably the most well known amphiblan in the world. Their colours show that they are in peek condition and are a worthy adversay to pudential rivals.

Radio

Radio is part of the Media industry; it is made up of three broad categories: public funded radio, commercial radio and the community and voluntary radio sector. The radio industry has been successful and now employs over 22,000 people in recent years. Radio is a highly skilled and well qualified workforce; almost two thirds of the employees are graduates. The majority of the workforce is based in London, and is spread throughout the UK, South East, North west regions of England and in Scotland. The major development in the Media industry is that there are more radio stations than before, we have all types of radio stations now. Moreover, the equipments used in the radio industry has improved over the years.
However, there are two types of radio stations in the radio industry; commercial and private. Commercial radio stations are legal and have restrictions; they are often restricted by OFCOM who tell them what are and aren’t allowed to be played, e.g., songs with swear words, interviews with foul language are not to be played on these stations. Examples of commercial radio stations are Capital FM and Kiss 100. Commercial radio stations are usually heard by people of all ages, this includes teenagers and children; it is an advantage to have commercial stations which are legal and have restrictions, because it prevents people from hearing things they would not want to hear. Commercial radio stations are protected by Ofcom, which is the UK Independent regulator and is in charge of making sure the adverts/music played on the radio stations are safe enough to be played.
However, although pirate stations are illegal and promote songs with bad language, it also has an advantage because it promotes those who are not real singers; for example, South London Boys may want to promote a song to everyone, however, they are not real singers, therefore, their song will not be promoted. However, with pirate stations anyone’s songs will be heard. Therefore, pirate stations give people the opportunity to become famous without being in the media industry.

Commercial vs. Public Services:
In the Media industry, there is commercial and public broadcasting. The public service has the people’s interest at heart; it is informative and responsive to people’s needs because they respond to what the people ask; this means we request/ask what we want to know, e.g. questions regarding the elections/fashion/lifestyle/love etc. The public service is also available for everybody and is entertaining. Moreover, it does not import its programmes from foreign resources but is culturally in tune with its audience, producing most of the output itself. Besides, public services cannot look into doing deals with third parties to make extra revenues because that would not make them public. However, there are disadvantages too: It is expensive to run, it is difficult in paying for affording 24 hour, seven days a week output for every bodies needs, and it is difficult for the radio managers to make judgements about what can be provided at an acceptable price. Furthermore, Public services are funded by us, who pay a license fee.

Funds/Fees:
Public radio stations are funded through the license fee which people in the UK pay; the license fee is typically protected by law and set by the government, and is required for any household which contains equipment which can be used to receive a TV signal. In contrast, Commercial radio stations are funded through advertising and Sponsorship. Advertising companies pay them to play their advert; these could be any product or service. However, this means that news broadcasts may not be entirely objective and opens the opportunity to be subjective in the types of news stories, the order of news stories and how much time is given to them.

The radio industry is protected by Ofcom which is the Uk's communication regulator; they regulate TV and Radio sectors, fixed line telecoms and mobiles, plus the airwaves over which wireless devices operate. They make sure that people in the UK get the best from their communication services and are protected from scams and sharp practices. Ofcom operates under the Communications Act 2003 which states that Ofcom’s general duties should be to further the interests of citizens and of consumers.


Radio funds/Fees:
Radio broadcasters can be broken into at least two different groups:
Public service broadcasters are funded in whole or in part through public money. This may be through money received directly from the government, or, as in the UK, through a license fee. The license fee is typically protected by law and set by the government, and is required for any household which contains equipment which can be

Photo Imaging

This photo imaging industry is a very exciting job. Its all about creating still or moving photos by recording radiation on a radiation-sensitive medium, such as a photographic film, or an electronis sensor. The photo imaging industry is made up of nearly 14,000 companies. Nearly half of them are sole trading or freelance photograpers. The major developments of this industry are the digetalisation of pfotograhy and softwhere to menepelat photographs. The production process of photo imaging is when you take an image then you edit it by photo impact or photo shot etc. This photo imaging industry is based all over the world but in the UK peticular its based everywhere. People that work in these types of industries are people that are graduated or have studied media before.

The photo imaging industry has a highly skilled and well qualified workforce, compared to the entire UK population of working age.

More than two fifths have a degree and over a fifth have a technical qualification, including a quarter of all photographers. The workforce is older than that of the audio visual industries as a whole, with an average age of 42. However this is similar to the age profile of the wider economy.

Women are underrepresented in all areas of the photo imaging industry, making up only a third of the overall workforce. Among photographers this figure is even lower, at 20%. Within other areas of the industry, this rises to just over 40%, but this is still less than the UK average for female employment.

The photo imaging industry has a relatively low proportion of people from minority ethnic groups, compared to both the local populations where the workforce is based and to the wider creative media industries. A higher than average proportion of the workforce consider themselves to be disabled, almost twice that of the economy as a whole.

Computer Games

The computer game industry, in the uk forms part of a industry that is gaining in importance and prominence. Sales of the most popular games are now breaking records for sales of entertainment products. In Europ there is a digital community called FMX. In the meetings, as convergence raises questions and challenges artists, specialists, scientists, producers will give presentations on thier latest project and meeting those challages. Computer games and entertainment business is a fast growing multy-billion dollar worldwide business, with games platforms ranging from playstation 3, xbox-baed, and massivley multiplayer online games (MMOG) involing tens of thousands of people.


With ongoing strong demand for graduate computer games probramers from the UK and abroad, this MSc will produce graduates who are well positioned to get a job in this exciting worldwide industry. Potential
employers incluse EA, UBIsoft, THGSony, Activision, microsoft and many other.

Job Interviews

The second task in unit six is asking us to produce a role play interview based on the selected job we have picked from our selected media industry (photo imaging, computer games, TV etc). In the previous task we had to create a blog about one of the media industries of our choice; we had to write about the jobs available in the industry, then had to choose a job from our blog and interview a person from our group. This was like an actual job interview; the interviewer from our group was zahra and the interviewee was David. In the interview zahra asked David questions which we as a group prepared for the job interview; the questions consisted of: why they want theis job, skills you need to be in customer services and previous experiences in customer services. We used these questions because they are usual questions asked in an actual job interview. In addition, the purpose of this task was to give us a clear understanding of how a genuine job interview should be like. A further purpose of this task was to provide us with the skills that we need later in life, when applying for jobs.

A good interview consists of good interviewing techniques, such as:
· Dress smart_ only 7% of the interviewer’s opinion is formed by what you say, the rest is judged on how you look, act and sound.
· Hand shake_ you must always shake hands with the interviewer, it is a polite way to greet them and gives you an opportunity to introduce yourself.
· Good eye contact with the person interviewing you; it is usual for interviewees to feel shy and nervous but it makes you look unprepared and not qualified for the job. Therefore, you should always look the person speaking to you directly in the eye, all the time.
· Take your time when answering the questions. Make sure you understand the question and take your time if you need to think.
· Body language_ good body language consists of: smiling, maintaining eye contact, having a relaxed focused posture, these will work for you in the job interview.

Additionally, our group role play interview integrated good interviewing techniques such as the ones listed above. We had to present a role play of a job interview; David had to show the skills required for the interview. Firstly, he was dressed smartly with no jewellary. This is a good sign of interviewing skills; the interviewer will get a high-quality impression of the person when they see them dressed elegantly; this gives them the sense that this person is sensible and mature. Secondly, David greeted the interviewer when he appeared; he shaked her hands and said “hello” then said “thank you” with that he made a very clear hand shake, which showed his engaging body language, and also showed that he was a respectful and polite person. Furthermore, he used another good interviewing technique which appeared when he introduced himself, giving a small describtion of why he wants this job. David spoke with confidence and clarity when answering questions, and expressed his ideas about why he wanted to apply for this job, with simplicity. His hand gestures linked with his speech; this demonstrated that he was well prepared for the questions asked in this interview. Additionally, David had good body language too; he smiled throughout the interview, he maintained eye contact and had a relaxed, focused posture. Finally, at the end of the interview, he made another hand shake and said “Thank you”. Again this is a polite way to end the conversation. 

In conclusion, my judgement of the interview was brilliant overall. In my opinion, David was an excellent interviewee who tried his best to show as much good interviewing techniques as possible. His lack of self-confidence, body language and speech was exceptional; he was also dressed very smartly and was not chewing or looking away when talking to the interviewer. The techniques David used are what interviewers would usually be required an interviewee to use in an interview. However, David could have made his interview even better, if he gave more detailed answers to the questions the interviewer was asking him. Perhaps, he could have given his opinion on his answers in general; this would have shown the interviewer that he is an opinionated person, which is a good thing; people’s opinion’s matter.

This is an example of a good CV...

46 Athens Gardens Harrowroad England London W9 3RT  07990763523  zahrayousseff@hotmail.co.uk
Zahra Yousseff
Objective
Work in TV Industry and/or graphical design
Experience
July 2008/1 week		Somer Pharmacy	London, UK
Assistance §  Dealt with customers and their medical needs. §  Tiding and organising stock to help customer.
January 2009/9 months		Presstop	London, UK
Assistance §  Helped customers when they had problems with their computers. §  General work such as tiling and tiding up stock. §  Other activities such as printing, laminating, internet access and binding.
Education
September 2010	Paddington Academy 6th form		London, UK
Media Studies Level 3 Btec National §  Filming, graphic design, production, Analyzing people’s media and reviews about variety of topics.
September 2009	Paddington Academy 6th form		London, UK
Media Studies and ICT Btec §  Filming, graphic design, production, Analyzing people’s media and reviews about variety of topics. §  Learning how to use Microsoft office.
July 2007	Paddington Academy 6th form		London, UK
GCSE’S §  I studied maths, science, English, Travel & Tourism, Arabic, Art and fashion. I passed most of them.
Interests and personal statements I was involved in voluntary work at school and have been involved in voluntary work for over 5 months. I like to meet new people. I like to do swimming. I am also a helpful person and I like to learn new things. I am always on time and I do what I am told. I want to study Broadcasting media at Brunal University in the future.
References References are available on request.